sandra shen — an ongoing practice

AN ONGOING PRACTICE0→1 / AI HARDWARE / GLOBAL GTMSAN FRANCISCO BAY AREA

Finding my way,
even in the midst
of chaos.

Curiosity. Adaptivity.
A little improvisation.

Sandra Shen, photographed in a rectangular mirror, in black and white. — SANDRA SHEN / A PORTRAIT
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My childhood Christmas portrait, wearing a Santa hat with my hands beside my face. — SANDRA SHEN / A PORTRAIT
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WELCOME TO MY COLLECTION

From a possibility
to a place in everyday life.

Enter the exhibition ↓

A PRACTICE IN 0 → 1

The space between
an idea and its first believers.

Early-stage PMF. Brand building. Global GTM.
Making an unfamiliar product mean something to someone.

AN OPEN QUESTIONDrag to explore the in-between ↔A FIRST CHAPTER

Start with the right question.

Who is this for? Why would it matter? Find the person and the moment before defining the launch.

scene 1 / current work

What I’m building now.
Three different forms of the same curiosity.

scene 2 / selected work

Earlier chapters in launches, brands, and growth.
The experiences I carry into what comes next.

scene 3 / archive

notes on becoming myself

A few questions I keep returning to.
About how I meet an idea, a change, and myself.

An improv ensemble responding to one another on stage. — improv / making room for one anotherphotograph ↗

esp351 → improv → an ongoing practice

yes, and
yourself.

In ESP351, a creativity course, we explored the “gremlin”: the judgment that can arrive before an idea has a chance to exist. Later, improv gave me another way to recognize that voice—the inner editor, deciding what is good enough before I have even begun.

At Moment Improv Theatre, listening and building on someone else’s offer made me wonder: could I extend that same openness to myself?

I’m still exploring that question. It shapes how I create, how I lead, and how much room I leave for other people to surprise me.

scene 4 / releases

films, notes & things in motion

A place for what I want to put into the world.
Videos, personal notes, and other things taking shape.

new work will appear here.

scene 5 / the person behind the work

Sandra in soft daylight, resting her chin in her hand. — sandra shen / 沈晨萱

a marketer, a builder,
and an adaptive mind.

I work at the intersection of AI hardware, early-stage product–market fit, and global go-to-market. My experience spans consumer devices, software, and physical brands, across the US, Japan, Europe, and other international markets.

Today, I’m building Low Hanging Lab, lyra kova, and oolyra—three different ways of exploring how an idea finds its first form, its audience, and a place in everyday life.

I studied Interactive Media at Miami University. I’m still drawn to the space where technology meets feeling, and where something unfamiliar becomes something you can experience.

OFF SCRIPT

Improv theatre

Moment Improv Theatre

Listening, responding, creating in the moment.

Waacking

Movement, rhythm, and presence.

Chasing the light

Impressionism, sunsets, and the sea.

After hours

download résumé ↓linkedin ↗

an ongoing practice / scene index